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Polar Rose is doing what it can to identify people in photos on the Web. Unlike the previous generation of face recognition software, it turns a photo’s 2D array of dots into what it hopes is an accurate 3D rendering of the face depicted. This gets past the problem of not recognizing yor Aunt Sally’s profile because it only knows what she looks from the front, and maybe of confusing your Aunt Sally with Adolph Hitler because the sun is above her, casting a shadow across her upper lip.

Polar Rose —currently in beta—is going to be available as a browser plug in and it’s opening up its API’s, trying to to increase the Web’s IQ when it comes to the stuff that doesn’t form into letters. And because Nikolaj Nyholm is involved, I’m confident that they’ll get the privacy and ethical issues right. [Tags: ]

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