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Here’s a list of the interviews I did at the Fast Forward user conference, along with the little blurbs describing them. I’ve appended an occasional editorial comment. Most are around 5 minutes, although a few run considerably longer. (I’m writing this in an airport and will probably get things wrong. Darn that haste!)

Chris Anderson, editor-in-chief of Wired and author of The Long Tail talks about when taxonomies, text search and tagging works, and how this applies to a magazine site. And what about tagging’s own long tail? [Tagalicious!]

John Battelle, the author of the best book on Google, says that search should be a conversation with your customers. And it won’t occur only by typing into a text box.

Jeanette Borzo of the Economist Intelligence Unit talks about her survey of 400 executives that showed that even though they’re unclear about what Web 2.0 means, they’re planning on using it to increase revenues and drive down costs. [Quite amusing survey results.]

Matthew Brown, a senior analyst at Forrester Research, talks about the future in which search is ubiquitous but also frequently less visible.

Susan Feldman, an analyst with IDC, gives an advance peak at a study she’s going to be announcing tomorrow that upsets expectations about how people find sites…and opens a possibility for “long tail” advertising. [I think I forced a “clarification” on her that’s actually misleading. From talking with people afterwards, the two types of “queries” she’s talking about probably are ones made at search sites, and ones made using the search services of particular sites, e.g., searching for a book at Google or Amazon. I thought by the second type of query she meant people typing a URL directly into the address bar of a Web site. Sorry!]

Carl Frappaolo of the Delphi Group explains why we should think of search not in terms of finding so much as in terms of teaching.

Stephen Gallagher, Senior Director at Accenture, says that business intelligence is the main factor high performance companies have in common. Bottom-up, “messy” data (in Tim O’Reilly’s phrase) is only a “nice to have.”

Kathleen Gilroy, who’s also doing video blogs at the conference, answers her own question, “How has search changed her life?” If you want to know, just ask her husband.

Joyce Haas, search product manager at WebMD, talks about the use of social software in her company, the resistance to it, and the transformative effect it has. [WebMD’s willingness to let its employees talk this frankly says a lot about WebMD.]

Dorothea Herrey of Dow Jones Consumer Media Group, Director of Franchise Development and Partnership (a subsidiary of the Long Titles Divisional Department :) talks about how Dow Jones organizes itself in the multi-dimensional world of the Web, where the dimensions include content, brands, devices, markets, interests….

Bill Inmon of Inmon Data Systems says that at last we’re able to combine structured and unstructured search, so that (for example) a search for a customer will find transaction records in the database and emails the customer may have exchanged with customer support.

Dan Keldsen of the Delphi Group talks about the intersection of full text search and tagging.

John Markus Lervik, founder and CEO of Fast, talks about who is a bigger competitor, Oracle or Google [a question I totally stole from blogger Joe McKendrick], and the ways in which Fast internally is a Web 2.0 company…wikis and blogs, emerging bottom-up.

Lydia Loizides, a former VP of technology and emerging media at IPC.

Andrew McAfee, creator of the Enterprise 2.0, talks about what Knowledge Management 2.0 looks like…and whether it will arrive top-down, bottom-up or both.

Tom Mandel of ConnectBeam, a social software company, explains why tags are like poetry. [And the extent to which poetry and tagging are expressions of the individual. And why rhyming adds meaning.]

Jim McGee of the Huron Consulting Group, and DiamondHead founder, talks about the need for businesses to allow employees time to think, and the extent to which thinking can be done in the social public of blogs.

Tim O’Reilly, creator of the Web 2.0 meme, says that organizations have been slow to understand how “network effects” can benefit their business if applied internally as well as externally. As customers add to what the company knows, should that added-value information be made accessible outside of the company? [Tim emphasizes the need for internal sharing and notes that that sharing externally may not always make business sense.]

Hadley Reynolds, VP of Fast’s Center of Search Innovation, discusses the implications of the fact that in enabling sites to provide us with highly relevant results, we may trade-off some of our privacy.

James Robertson of Step Two Designs explains why “search sucks,” and how it can be kept simple and made more effective if the implementers do more work up front. [Plus, there’s the great Prawn vs. PrOn confusion…]

MIT’s Michael Schrage explains why getting highly relevant results from a search can actually inhibit the iterative process by which we discover and learn. [Is this the first use of the term “post-relevant results”?]

Euan Semple, formerly the knowledge management guru at the BBC and now an independent consultant, says that he thinks search is overrated. He trusts more the answers given to him by his social network. [Did the leave in the part where I find out that Euan, whom I’ve counted as a friend for years, pronounces his name “You-ann,” not “Eee-an”? How embarrassing!]

Sandeep Swadia, head of Search Business Consulting for Fast, talks about the intersection of customer needs for search and the evolving media business model.

David Watson, VP of Product Design and Development for Digital Media at Disney/ABC, talks about the role of user-generated metadata in guiding people toward his company’s content. Look for looser licensing of news content before creative content. [This is a Disney guy who understands that an importnat measure of control has slipped from producers to the audience.]

Zia Zaman, SVP of Strategic Marketing at Fast, talks about search as the visible surface of deep business processes, and what this means for Fast as a partner. [Tags: ]

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