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Lorcan Dempsey has a brilliant post on why Google’s moving from a SOAP API to Ajax syndication transforms it from an information landscape into an “information brandscape”™ Amazon, he points out, is happy to let other apps and sites use its product data because the data — a link to a book, a book cover — is by itself and ad. Google wants to get their actual ads into those other sites. Lorcan goes on to apply this distinction to library Web services.

(BTW, Lorcan, I slapped the trademark on to “information brandscape” so now it’s mine. Bwahaha!) [Tags: ]

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