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Men are easily confused, need more order from the miscellaneous

June 6th, 2007 by

Sarah Mahoney, in an article in Marketing Daily, reports that American men suck at shopping in groceries because we’re overwhelmed by choices. We need more order in the aisles. “Lists are a big part of the problem” Mahoney writes… (The article is here but you need to register, for free, to read it.) [Thanks to Joe Turow for the link.]

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